It’s been about two years, since I first started RESET MOM. The experience of a lifetime. 🙌🏽🦋
Facilitating Sunday’s healing circles, meeting women that step out of isolation and find comfort in sharing, has been empowering and healing.
✨Feeling seen and heard✨ are two things we will deny ourselves within the shackles of our eating disorder.
With time, I wanted to create a new logo, that would represent not only the women healing in this circle, but also the motivation, courage, and the trust this mental health platform brought with time.
When recreating, I had a few things I needed to keep in mind this time around: it had to be representative of what I have taken away throughout these two years.
It needed to show the strength (in connection and speech) and the commitment that comes with „just showing up“. The logo needed to feel like a shield, but also like a hug. 🙂
Stepping away from blackandwhite , I chose brown tones. (This now also being cohesive with the website. )
The typography chosen, highlights the absence of life’s value, when battling (an) eating disorder(s).
The „E“ is the acronym of „Eating“ and „Emotions“.
Choosing to use the E backwards, creates a sense of detachment of the power they both hold, reflecting on the mental battlefield we carry with us.
Image: Flexing Afro Sis, is representing all black women healing and cheering each and every black woman on! 🤎
I hope you like it! 🦋